Sep 29, 2011
Milestone: more than 100 paying customers
This week we passed the barrier of 100 paying customers. This means that more than 100 companies are using Smart.pr to send out their press releases and publish their news. Our customer base currently consists of companies ranging from large corporates, NGOs and governmental institutions to cultural initiatives, PR agencies and freelancers.
We have gathered these customers mostly by direct sales. This means calling them, telling what the product is about and if they are interested visiting them, giving them a live demonstration, listing to their needs and then most of the time signing them. The reason we took this approach the last couple of years is that it allows us to get very close to our actual users. We have built relationships with our customers, which are extremely valuable in our product development process.
We are currently working on the next step. After completely rebuilding our application to prepare for quick growth, we are now working on an online sales channel. We want people from around the globe to be able to register directly online, buy credits and get started building press campaigns with Smart.pr. We will be on the side, striving to provide great customer support. Exciting times ahead, we’ll keep you posted!
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Jeroen Gedoemans



